Each year in the United States, approximately 17,000 lives are lost in alcohol related crashes. The societal cost is estimated at $46 billion annually. Legislation has been somewhat successful in reducing drunk driving deaths and injuries, however it has become painfully obvious that more needs to be done.
A major study conducted by the Traffic Research Foundation of Ottawa, Canada, came to the conclusion that the impaired driving problem could be solved by technology. Five years ago, Ellwood G. Ivey started the basic research that has evolved into the first and only bio technology system applicable to all transportation situations. The Revolutionary Driver Bio-System monitors the drivers' alcohol level, blood-pressure, cholesterol and glucose at the touch of a button through the operator's hands. The System provides for a semi-permeable membrane embedded in the steering wheel of the vehicle. If the blood alcohol level of the operator exceeds the legal limit when the hands make contact with the steering wheel, a series of warning lights, internal and external, flash continually, alerting motorists and pedestrians. The vehicle becomes inoperable in timed sequences thereafter.
The main purpose of this System is to increase public health, safety and welfare, while maintaining the constitutional protections of the individual driver.
Every hour in the United States there are approximately two fatalities caused by someone who is driving while drunk. These random, unnecessary tragedies cause not only severe emotional distress to the thousands of families affected each year, but also significant financial consequences. Furthermore, these fatalities cost the American government, insurance companies and taxpayers an estimated $46 billion annually. If you add the wider scope of impaired driving crashes, which would include driving under the influence of illegal drugs and some prescription drugs, the figures could reach as high as $70 billion annually.
Over the past 15 years, there have been some legislative efforts to deal with this problem, but the results have been marginal as well as highly controversial. A major recent study by the Traffic Injury Research Foundation of Ottawa, Canada, concluded that the impaired-driving problem would be solved by technology. Ellwood G. Ivey, Jr. arrived at that same conclusion five years earlier when he started the basic research that has evolved into the first and only bio-technological system applicable to all transportation situations. The revolutionary Driver Bio-System is a collection of electronic and biological technologies that, when combined, prevents anyone under the influence of alcohol or other toxins from operating a vehicle or other transportation device. In addition to providing the operator with a necessary and desirable monitoring of his/her blood alcohol level, it will also provide blood pressure, cholesterol and glucose readings through the operator's hands, all at the touch of a button.
The basic research for this new technology was done by D.U.I.E. (Driving Under the Influence Eliminator) Project, Inc., a small research and development corporation located in Savannah, Georgia, started by Mr. Ivey. The D.U.I.E. Project has recruited several top scientists in the United States, including the internationally renowned Dr. Cedric Stratton and Dr. James Edward Griffiths. Once the working model objective was reached, D.U.I.E., Inc.
then founded Biological Interaction Transportation Systems, Inc. (B.I.T.S.) as the manufacturing and marketing corporation that holds an option from D.U.I.E., Inc. on an exclusive worldwide licensing agreement, contingent upon funding.
The purpose and mission for B.I.T.S. are clear and obtainable: to manufacture and market transportation systems which biologically interact with the driver of an automobile, airplane, boat, train, or any other vehicle that requires human operation. The main focus of these systems is to increase the health, safety and welfare of the public, while maintaining constitutional protection of the individual driver.
The markets for the Driver Bio-System consist of government and private enterprise interested in keeping intoxicated operators off the roads, airways, water and rails, as well as private enterprises hoping to capitalize on the safety boom that is fueling the transportation industry worldwide. This includes automobile original equipment manufacturers, the trucking industry, automobile insurance companies, air carriers, port authorities and rail carriers. The Driver Bio-System aptly benefits these markets because the unit's focus is: (1) to engage a driver in a system that determines biological fitness to operate a vehicle without deviating from normal operation procedures, and (2) to promote constitutionality in determining the biological fitness of a person to operate a vehicle. These ends are accomplished with the system by causing the driver to interact with the vehicle under normal circumstances and promoting consensual conduct between the driver and the vehicle. Preliminary marketing surveys conducted by B.I.T.S. indicate a strong desire for this system by a segment of drivers.
The Driver Bio-System includes two units: (1) the M960-3 Monitor Design, and (2) The I95-3 Interlock Model.
The M960-3 Monitor Design holds the potential to eliminate highway transportation's deadliest problem forever. This unit will empower individuals to make responsible choices regarding their blood alcohol content. If the unit determines that the blood alcohol content is above the legal limit, an alarm will sound inside the vehicle. If the user attempts to drive, the car's exterior lights will start to blink and the horn will sound every few seconds. As mentioned above, the unit can also voluntarily monitor general health functions, such as blood pressure, glucose and cholesterol.
The I95-3 Interlock Model has a simple operating sequence. It provides a continuous pH reading that serves two functions; one is to monitor the individual's constant contact with the steering wheel, and the other to alert the system to unusual pH levels. Before starting the vehicle, the individual must grasp the steering wheel firmly and turn the ignition to the start position for 10 seconds. If the individual is intoxicated (at the state's legal limit), an alarm will sound and the device will shut off the vehicle's engine. It should be noted that the system cannot be circumvented with gloves or any apparatus to conceal the hands from making contact. By providing a removable processor that can be downloaded to any IBM compatible computer for a detailed analysis of the driver's behavior, the I95-3 Model can save local governments money in monitoring and maintenance costs commonly identified with competing products.
The Driver Bio-System models are appealing at several different levels. To the individual driver, the system is a non-invasive or "passive" automatic operation. For society as a whole, drunk driving crashes would be avoided and lives would be saved on our nation's highways. Local, state and federal governments would save money in law enforcement; and in addition, insurance claims, judicial expense and legislative allocations would be minimized. By eventually installing the Driver Bio-System (M960-3 Model) as mandatory equipment on all cars, the roads could eventually be "drunk-free." By reducing the number of crashes caused by drunk drivers, the Driver Bio-System would save an estimated $46 billion on health insurance, car insurance, as well as road repairs and enforcement. The I95-3 Model would also be particularly useful to motorists already convicted of drunken driving who might otherwise have their driving privileges revoked. The M960-3 Model is appealing largely due to its diversity in offering blood pressure, glucose and cholesterol monitoring. In addition, drug monitoring capabilities are being tested.
The strategy for these two products, based on a non-invasive method of detection, is the reason for their superiority in the market place. The I95-3 is incomparable to present generation breathalyzer interlocks, and the M960-3 is the premier driver-monitoring system for the 21st century. It is anticipated that in 15 years, the M960-3 will phase out the need for an interlocking device.
The Driver Bio-System could easily be incorporated into new vehicle production. It is generally recognized that the automotive parts and accessories industry has been growing at a steady rate since 1989. Substantial new vehicle sales, as well as a large and growing total vehicle fleet in the United States, help insure a large and stable parts market. Strong foreign competition keeps pressure on domestic parts firms to be as efficient as possible while holding down prices, as well as to stimulate improvements in product quality. In addition, today's customers are expecting more from their suppliers than in the past. Quality is an industry priority. Vehicle assemblers, particularly the Japanese, are expecting parts firms to take increasing responsibility for design, research and development. Businesses that recognize and act on these challenges will be the ones to survive the major restructuring of the industry.
It is obvious that the environmental trend in transportation has foregone the days of 0-60 MPH, sleek designs, and even fuel efficiency. Today's focus is safety! Every vestige of society is concerned with safety. Therefore, it is a well-founded assumption that this trend will continue into the 21st century.
The National Highway Traffic Administration (NHTSA) has philosophically created an agenda that utilized old paradigms to address the impaired-driving problem. These outmoded rules have yielded their full harvest. Market surveys indicate a desire for empowerment to provide safety and protection -- safety for loved ones and protection from runaway legislation. These protections are attainable through the use of the Driver Bio-System.
B.I.T.S. is acutely aware of the impact its Driver Bio-System has on the impaired-driving prevention community. It is confident that the present environment not only warrants, but demands this clear solution.
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